How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
5 Ways to Optimize Content for Perplexity AI
Perplexity optimization tips include choosing high-performance topics and writing for user engagement.
AEO vs SEO: Core Differences & How to Win Visibility in Both
Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
We Tested Query Fan-Out Optimization (Here's What We Learned)
We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.
How to Track LLM Prompts in 3 Steps
Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.
Why Your Brand Is Your Most Important SEO Asset in 2026
If you want to be the brand users see in AI responses, you need a new SEO strategy. Here‘s why.
AI B2B Marketing Has Limits: Why Humans Still Matter
AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.