How to measure and report on AI search visibility (what actually matters)
Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
11 ways to use AI for SEO (+best practices & challenges)
11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
Best AI Search Engines [Tested & Reviewed]
We reviewed the best AI search engines so you can choose the right one for your needs.
How AI Search Really Works: Findings from Our AI Visibility Study
Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
How to Track, Measure, and Boost AI Referral Traffic
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
What Is Query Fan-Out & Why Does It Matter?
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
ChatGPT Definitely Uses Google to Search the Web
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
What Are AI Citations & How Do I Get Them?
In digital marketing, AI citations are references to specific sources used by AI systems like ChatGPT.