Semrush brings SEO and AI visibility together in one place, so you don't have to piece together the picture from separate tools.
You can track how often your brand is recommended by AI, benchmark competitors, and find gaps worth closing—all alongside your traditional SEO workflows.
This guide covers all of the AI visibility features on Semrush and how to use them.
Visibility Overview: Measure Any Brand’s AI Visibility Baseline
Visibility Overview provides an instant high-level assessment of any brand’s AI visibility across LLMs (ChatGPT, Gemini, Google AI Mode) and Google’s AI Overviews.
Best for: High-level competitive analysis and benchmarking. See how any domain performs across AI platforms—which pages get cited most, which topics drive mentions, and where visibility gaps exist.
Where the data comes from: Powered by the Semrush Prompt Database.
How to access this feature: Available with Semrush One or the AI Visibility Toolkit.
Brand Performance: Measure AI Sentiment and Areas for Improvement
Brand Performance offers a set of reports within the AI Visibility Toolkit allowing you to track your brand’s share of voice and sentiment across several AI platforms.
Best for: Tracking how a brand is represented across AI platforms—what questions and trigger mentions of your business, the categories you’re winning in, and whether the sentiment is positive or neutral.
Where the data comes from: Based on your domain and location, Semrush generates a set of synthetic prompts related to your business (a mix of branded and non-branded queries). It then tracks and analyzes the AI responses across Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. The reports automatically update every week.
Why this info is useful: AI platforms don't rank pages—they give narratives and summaries. Brand Performance shows you how AI systems talk about your business, giving you the context to steer that perception in the right direction.
How to access this feature: Available with Semrush One or the AI Visibility Toolkit.
Competitor Research: Benchmark AI Visibility for Multiple Competitors at a Time
The Competitor Research report lets you directly compare your AI visibility against up to four competitors at once. See side-by-side metrics for mentions, citations, and topic coverage to understand exactly where you lead and where competitors have the edge.
Best for: Direct benchmarking and AI search gap analysis. Compare your AI visibility metrics against competitors to see where you're winning and where you're falling behind.
Where the data comes from: Semrush Prompt Database.
How to access this feature: Available with Semrush One or the AI Visibility Toolkit.
Prompt Research: Discover AI Prompts and Topics to Target for AI Visibility
Prompt Research lets you explore Semrush's database of prompts across the major AI platforms. Search by keyword or topic to discover related topics and prompts being asked in your industry and identify which brands and domains currently dictate the conversation.
Best for: Analyzing the competitive landscape for specific topics, identifying new opportunities to gain AI visibility, discovering which prompts trigger mentions of your brand or your competitors.
Where the data comes from: Semrush Prompt Database.
How to access this feature: Available with Semrush One or the AI Visibility Toolkit.
Position Tracking: Track Visibility for SEO Keywords and AI Prompts
Position Tracking monitors your daily visibility across multiple search engines and AI platforms from one dashboard.
Track your rankings on Google Search, appearances in AI Overviews, and mentions across AI platforms like ChatGPT and AI Mode—all for a custom set of keywords and prompts you define.
Best for: Tracking your visibility across Google Search, AI Overviews, and AI platforms like ChatGPT and AI Mode. Monitor performance for a custom set of keywords and prompts in one unified view.
Where the data comes from: Daily tracking of your selected keywords/prompts across Google and AI platforms.
How to access this feature:
- Tracking on Google & AI Overviews: Available with any free or paid Semrush plan
- Tracking on AI platforms: Available with Semrush One or the AI Visibility Toolkit
Domain Overview: Benchmark AI Visibility and SEO in One View
Domain Overview provides a unified snapshot of any domain's visibility across both traditional search and AI platforms, even with a free account. Enter any domain to see high-level benchmarks for mentions, citations, and AI visibility score alongside classic SEO metrics like organic keywords and backlinks.
Best for: Getting a free high-level snapshot of AI visibility and SEO performance in one clean dashboard. Benchmark mentions, cited pages, and your AI visibility score alongside traditional search metrics.
Where the data comes from: Semrush’s keyword database, backlink database, and prompt database to give you a unified view.
How to access this feature: Available with any free or paid Semrush plan.
Organic Rankings: Track AI Overviews Across SEO Keyword Rankings
The Organic Rankings tool tracks which keywords in a domain’s SEO portfolio trigger AI Overviews on Google's search results.
This helps you visualize how much Google’s AI summaries are impacting the SEO landscape for your domain.
Best for: Checking how many keywords in your SEO portfolio are being impacted by AI Overviews. See which queries now trigger AI-generated answers and whether or not your domain is cited in those AI Overviews.
Where the data comes from: Semrush keyword database.
Why this info is useful: While AI Overviews are growing and here to stay, not every search will trigger one. Knowing which keywords have AI Overviews and which are unimpacted can inform your keyword research and content strategy.
How to access this feature: Available with any free or paid Semrush plan.
AI Traffic Dashboard: Benchmark AI Referral Traffic in Your Niche
The AI Traffic dashboard in the Traffic & Market Toolkit provides traffic estimates so you can benchmark how much AI-driven traffic your competitors are capturing.
With this report, you can estimate how much referral traffic your competitors are getting from AI platforms like ChatGPT and Gemini.
Best for: Estimating how much traffic AI platforms drive to other websites in your market. Track referral traffic from sources like ChatGPT and Gemini to understand the business impact of AI visibility in your industry.
Where the data comes from: Clickstream data.
How to access this feature: Part of the Traffic & Market Toolkit.
My Reports: Create Reports for AI Visibility and AI Referral Traffic
My Reports gives you a drag-and-drop interface to build your own reports and dashboards. One of the preset widgets allows you to track AI referral traffic and conversions via Google Analytics.
Best for: Creating client-ready reports or internal dashboards to showcase SEO and AI search performance.
Where the data comes from: Google Analytics, Google Search Console, Semrush toolkits, and other third-party integrations.
Why this info is useful: Proving ROI means connecting visibility to business outcomes. My Reports lets you show exactly how much traffic AI platforms drive to your site, alongside high level AI visibility metrics and SEO performance—all in one automated, professional report.
How to access this feature: Available with any paid Semrush plan.
AI-Readiness Site Audit: Improve Your Site’s Technical Health for AI Visibility
Site Audit includes checks specifically designed for AI visibility. Beyond traditional technical SEO issues, this feature identifies which AI crawlers your site is blocking and highlights technical barriers that could prevent your content from appearing in AI-generated answers.
Best for: Checking whether your site is blocking AI bots and identifying technical issues that could hurt AI visibility.
Where the data comes from: Site Audit crawls your domain and checks for blocked AI crawlers (like ChatGPT-User, OAI-SearchBot, Googlebot, Google-Extended, Perplexity-User, PerplexityBot, Claude-User, and Claude-SearchBot) plus common technical issues.
Why this info is useful: If AI bots can't crawl your site, your content won't appear in AI-generated answers—no matter how good it is. This audit ensures you're not inadvertently blocking visibility.
How to access this feature: Available with any Site Audit—included with every free or paid Semrush plan.
Content Toolkit: Optimize Pages for AI Search
The Content Toolkit includes an AI search optimization feature that analyzes your draft content against factors correlated with higher citation rates in AI-generated answers. Get specific recommendations to improve content structure, clarity, and entity signals before you publish.
Best for: Automatically optimizing content drafts for getting cited in AI search. This feature analyzes your content against factors correlated with high AI visibility and provides actionable recommendations.
Where the data comes from: Based on Semrush research into content factors that correlate with higher citation rates in AI-generated answers.
Why this info is useful: Creating content that ranks in traditional search is one challenge. Creating content that AI platforms retrieve and cite is another. This feature bridges the gap, ensuring your content is optimized for both.
How to access this feature: Available as a standalone Content Toolkit subscription.
Semrush Enterprise AIO: Win AI Search at Enterprise Scale
Semrush Enterprise AIO is a custom platform solution designed for large organizations managing AI visibility at scale.
AIO offers unlimited prompt tracking, dedicated support, and custom integrations tailored to your specific business needs.
Best for: Enterprise-level businesses that need Semrush's AI Visibility features at scale. AIO (part of Semrush Enterprise) is built for large teams managing visibility across multiple markets, brands, or regions.
Where the data comes from: Semrush's prompt database, plus custom data integrations tailored to your business needs.
How to access this feature: Available as a custom platform solution. Contact Semrush Enterprise to learn more.
Choose the Right Plan for Your Needs
Each feature sits within a Semrush toolkit, so be sure to check which toolkit best fits your needs.
|
Toolkit/Subscription |
Main features |
Monthly cost |
|
Free Semrush plan |
|
$0 |
|
Semrush One |
|
Starting at $199/mo |
|
AI Visibility |
|
Starting at $99/mo |
|
SEO |
|
Starting at $139.95/mo |
|
Traffic & Market |
|
Starting at $289/mo |
|
Content |
|
Starting at $60/mo |
|
Enterprise |
|
Custom pricing |
Quick Decision Guide
- Just exploring AI search? Start with the free plan or a free trial to access basic AI visibility metrics
- Want the complete search visibility solution? Choose Semrush One (starting at $199/month) for unified SEO + AI visibility
- Want to measure AI traffic in your market? Add the Traffic & Market Toolkit (from $200/month)
- Enterprise-level visibility management? Contact Semrush Enterprise for custom AIO solutions
Win Visibility Across Every Search Surface
Search has expanded beyond Google rankings. Your brand's visibility now spans traditional SERPs, AI Overviews, ChatGPT, Perplexity, Gemini, and more—each one shaping how customers discover and trust your business.
Semrush gives you the tools to measure, optimize, and grow your presence across all of them. From technical audits to competitive benchmarking to prompt tracking, Semrush connects traditional SEO with AI visibility in one unified platform.
Ready to see where your brand stands? Start a free trial of Semrush today.