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This article is an updated version of a post from August 2020
April 17, 2026
User-generated video reviews are a great way to promote your brand, showcase social proof, build trust, and even boost conversions.
Sounds like a marketer’s dream come true, so why isn’t everyone using them?
Because it’s not that simple. You have to reach your happy customers, prompt them to do something on behalf of your brand, and share it in a way that actually looks good — so you can further use those videos within your marketing game plan.
But there’s one way to make it all work — almost without effort.
Meet Video Collector powered by Vloggi, a brand new app within our Semrush App Center that facilitates the entire process.
Sounds like a marketer’s dream come true, so why isn’t everyone using them?
Because it’s not that simple. You have to reach your happy customers, prompt them to do something on behalf of your brand, and share it in a way that actually looks good — so you can further use those videos within your marketing game plan.
But there’s one way to make it all work — almost without effort.
Meet Video Collector powered by Vloggi, a brand new app within our Semrush App Center that facilitates the entire process.
The Video Collector tool has everything you need to encourage your customers to share video reviews and make them workable for you:
- Take customers’ hesitation away! Create a landing page — totally customizable, so brand it away — that has a short brief and customer questions that will guide your customers through the testimonial.
- Ensure visual consistency of user-generated videos! With standardized formatting, every video you receive will have the same resolution, looking just the way you want it to look.
- Go hassle-free about re-use permissions! Instantly get a green light from customers to reuse the videos — to make them work across all your marketing channels.
- Add a pinch of magic! Get a magic link that you can share with anyone, anywhere, at any time.
Make it easy for your customers to create video testimonials and use them to reach more users!
Easily collect videos from anyone, anywhere.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
