Enterprise Site Intelligence Adds Crawler Profiles for AI Agents and Search Bots
New bot simulation capabilities let teams see their website exactly as AI models and search engines do. Without manual configuration.
March 31, 2026
EyeOn — a free competitor tracker that’s part of our Semrush .Trends solution — is now open to all Semrush users.
Whether you have a free or paid Semrush subscription, you can keep watch on competitors’ activity trends with the help of EyeOn.
Spot shifts in competitors’ promo activities
Be it a fresh blog post or a newly launched ad campaign, EyeOn will spot whatever your competitors are up to:
Whether you have a free or paid Semrush subscription, you can keep watch on competitors’ activity trends with the help of EyeOn.
Spot shifts in competitors’ promo activities
Be it a fresh blog post or a newly launched ad campaign, EyeOn will spot whatever your competitors are up to:
- See if your rivals are releasing new products/services or making changes to their existing offerings by checking their freshest blog posts.
- Explore their latest ad campaigns to pinpoint promotions you haven’t seen before and understand what they currently focus on.
Keep your finger on the pulse
With access to historical data, EyeOn will detect shifting trends in competitor activity. Make sure to take a deeper dive into their efforts whenever you see an unusual spike in their content or advertising.
You can even check competitive insights directly from your inbox. Simply set the tool to instantly notify you whenever there’s something new to catch.
You can even check competitive insights directly from your inbox. Simply set the tool to instantly notify you whenever there’s something new to catch.
Competitor monitoring is as easy as 1-2-3
EyeOn is one of the most intuitive Semrush tools to date, requiring only three steps to set it up:
- Choose up to 5 competitors and let the tool gather all the intel.
- Explore your free competitive report and play with the filters to change the time frame and groupings.
- Enter your email and choose which competitors you want to get updates from.
And that’s really it!
Get the latest updates from your competitors
