Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the World, Updated September 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | fragrantica.com | – | 41,443,354 | 4.35 | 43.38% |
| 2 | sephora.com | – | 40,264,458 | 3.69 | 53.1% |
| 3 | qvc.com | 2 | 25,913,242 | 4.58 | 49.3% |
| 4 |  | 2 | 22,594,903 | 3.72 | 51.45% |
| 5 | scentbird.com | 2 | 17,571,337 | 4.12 | 56.21% |
| 6 | beautycase.fr | 3 | 16,644,703 | 1.37 | 78.29% |
| 7 | fragrancenet.com | 1 | 12,331,528 | 5.48 | 50.53% |
| 8 | yesstyle.com | 1 | 11,691,269 | 6.1 | 42.11% |
| 9 | ipsy.com | 4 | 9,741,146 | 4.43 | 51.07% |
| 10 | perfectcorp.com | 4 | 9,623,103 | 2.5 | 61.1% |
| 11 | fragrantica.es | 4 | 8,538,194 | 4.26 | 46.15% |
| 12 | sallybeauty.com | 6 | 8,331,933 | 6.27 | 45.65% |
| 13 | nykaa.com | 4 | 8,113,391 | 2.53 | 76.44% |
| 14 | superdrug.com | 3 | 7,782,529 | 2.75 | 58.71% |
| 15 | primor.eu | 6 | 7,661,568 | 6.55 | 45.07% |
| 16 | lipscosme.com | 6 | 7,387,745 | 3.4 | 49.5% |
| 17 | boticario.com.br | 5 | 7,172,725 | 3.08 | 52.5% |
| 18 | rituals.com | 9 | 7,065,667 | 4.51 | 44.41% |
| 19 | lookfantastic.com | – | 6,757,521 | 3.48 | 59.59% |
| 20 | gratis.com | 10 | 6,409,140 | 2.48 | 67.82% |
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Key Insights on Top Beauty and Cosmetics Websites in the World in September 2025
As of September 2025, fragrantica.com is the most visited Beauty and Cosmetics website in the World, attracting 41.44M monthly visits. sephora.com follows with 40.26M visits, and qvc.com records 25.91M visits.
In terms of user engagement, the average number of pages per visit across these sites is 3.98, with primor.eu leading at 6.55 pages per visit.
The average bounce rate is 54.12%, with beautycase.fr having the highest at 78.29%.
And yesstyle.com leads the way with the lowest bounce rate at 42.11%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: October 13, 2025
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