The Semrush Local Toolkit is dedicated to helping local businesses and agencies grow by gaining and retaining loyal customers with less effort. We provide businesses with the tools and data they need to attract more clients and scale their business.
Local serves any business with a physical location (whether it’s one or 1000 locations) or serving specific localities that rely on local customers.
How Can It Help You?
The toolkit includes several tools that can help businesses to:
- Gain greater visibility, creating more opportunities for sales. Be found in all top directories in your area by placing your optimized business name, address, and phone in 150+ global directories for visibility across search engines, maps, apps, and aggregators.
- Engage your customers by promptly monitoring and responding to reviews in top directories, and take the necessary actions to improve your reputation with well-timed responses.
- Stay ahead of local competitors by monitoring your Google Maps rankings, ratings, reviews, and where to improve to beat local competitors.
What does it include?
The Semrush Local Toolkit gives you complete access to the following solutions:
- GBP Optimization: Level up your Google Business Profile and local rankings. Seamlessly connect your GBP to Semrush Local and manage all your business information in one place. Get valuable insights on your GBP views and interactions, including historical data unavailable in the GBP interface. Create and schedule GBP posts with the help of AI to engage and convert customers. Protect your GBP from unwanted edits and suggestions made by others, and keep your info accurate and consistent.
- Listing Management: Distribute your business data automatically to the most authoritative directories (70+ for the US, 40+ for other countries) and even make it voice search ready, automatically distributing the information to Amazon Alexa, Apple, Bing, and Google. Keep control over your business across all directories.
- Review Management: Monitor online customer reviews across the web and manage them from one place. Get notified about negative mentions. Plus, keep an eye on your competitors' review profiles on Google: analyze their number of reviews and reply rates.
- Map Rank Tracker: Track local rankings displayed in a heatmap around your target area, and ranking changes over time. Get recommendations on rankings improvement.
The following Semrush SEO Toolkit features can further enhance your local SEO performance:
- Position Tracking: Monitor keywords and rankings on a ZIP code level and in local packs. Stay on top of changes in position and keep an eye on your competitors.
- Site Audit: Identify your website’s technical issues that could be impacting Google’s ability to find your web pages. See how much of your website is using any markups.
- On Page SEO Checker: Optimize your website pages to help them rank higher on organic search results. Ranking well organically improves your chances of ranking in the local pack.
The Semrush Local Toolkit can be added to your Semrush subscription or purchased separately as a standalone option. The offering is available per location. If your business has two or more locations, you need to buy a limit for each location.
To find out more, please check the Semrush Local Pricing and Plans article.
To start using Semrush Local, you will need to set up your location (after you subscribe to the tool). You can find out more about the setup process here and follow your progress in the Local Dashboard. Find more information about local marketing tools on Semrush here.