Top Banking Websites in Bulgaria

Name: Top websites in Bulgaria (Banking)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Bulgaria, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

investor.bg

5.66M

4.91%277.89K

95.09%5.38M

↓6.29%

↑40.44%

Direct

jobs.bg

3.07M

29.7%910.23K

70.3%2.15M

↓19.14%

↓25.46%

Direct

dskdirect.bg

1.77M

59.17%1.05M

40.83%724.12K

↓14.34%

↓27.23%

Direct

tavex.bg

1.26M

20.02%251.88K

79.98%1.01M

↓31.28%

↓5.32%

Direct

borica.bg

969.14K

40.26%390.22K

59.74%578.92K

↓5.72%

↓6.22%

Referral

epay.bg

888.71K

40.71%361.82K

59.29%526.89K

↓23.58%

↓19.9%

Direct

dskbank.bg

746.6K

32.57%243.14K

67.43%503.46K

↓15.43%

↓8.52%

Direct

registryagency.bg

636.9K

67.92%432.57K

32.08%204.33K

↑5.7%

↓2%

Direct

pariteni.bg

620.22K

15.64%97.02K

84.36%523.2K

↓58%

↑13.29%

Direct

fibank.bg

576.53K

47%270.99K

53%305.54K

↓16.52%

↓9.34%

Direct

icard.com

550.3K

10.85%59.69K

89.15%490.62K

↓6.02%

↑24.24%

Referral

kik-info.com

423.05K

56.44%238.78K

43.56%184.27K

↓17.19%

↓27.68%

Search

postbank.bg

419.52K

19.61%82.26K

80.39%337.26K

↑8.54%

↓14.48%

Direct

ubb.bg

383.86K

55.24%212.04K

44.76%171.82K

↓43.48%

↓32.25%

Direct

wise.com

371.7K

27.36%101.69K

72.64%270.01K

↑3.01%

↑28.98%

Search

municipalbank.bg

265.52K

32.87%87.26K

67.13%178.26K

↓48.07%

↑84.26%

Search

unicreditbulbank.bg

258.21K

37.64%97.18K

62.36%161.03K

↑28.62%

↑3.85%

Direct

igold.bg

243.8K

33.15%80.81K

66.85%162.99K

↓47.35%

↓3.58%

Direct

bulbankonline.bg

241.26K

93.58%225.76K

6.42%15.5K

↓13.34%

↓4.3%

Direct

calculator.bg

229.78K

25.78%59.24K

74.22%170.54K

↓23.53%

↓29.19%

Search

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Key Insights on Top Banking Websites in Bulgaria on April 2026

As of April 2026, investor.bg leads Banking in Bulgaria with 5.66M monthly visits. Its audience skews mobile-first (4.91% desktop / 4.91% mobile), and traffic is down month over month -6.29% and up year over year 40.44%. jobs.bg holds second with 3.07M visits and a mobile-leaning mix (29.7% desktop / 70.3% mobile), while dskdirect.bg ranks third with 1.77M visits.

Across the leaders, aib.ie is the most mobile-first (99.91% of visits), whereas ibancalculator.com is the most desktop-reliant (100%). Momentum favors canlidoviz.com in the latest month (3,487.67%), while interlease.bg shows the steepest pullback.

Acquisition patterns also differ: investor.bg is driven primarily by search, investor.bg by direct, and investor.bg by referral; overall, 81 of the top 100 sites are direct-led, 13 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Bulgaria