Top Insurance Websites in Guernsey

Name: Top websites in Guernsey (Insurance)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Guernsey, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

directline.com

405

-

100%405

↑2,600%

↑528.99%

Referral

axaglobalhealthcare.com

380

40.53%154

59.47%226

↑39.19%

↑9.07%

Direct

rossgower.com

374

20.32%76

79.68%298

↑1,068.75%

↓25.21%

Direct

gocompare.com

315

14.29%45

85.71%270

0%

↑2,142.59%

Direct

domesticandgeneral.com

298

-

100%298

0%

↑349.35%

Direct

adrianflux.co.uk

251

46.22%116

53.78%135

↑1,573.33%

↑162.2%

Direct

channelislands-insured.co.uk

149

-

100%149

0%

↑934.78%

Paid

islands.insure

137

100%137

-

↑19.13%

↑161.2%

Direct

fluxdirect.co.uk

135

-

100%135

↑694.12%

0%

Referral

utmostinternational.com

98

-

100%98

0%

↑81.9%

Search

aviva.co.uk

61

100%61

-

↑306.67%

↓40.85%

Search

cherrygodfrey.com

57

100%57

-

↑78.13%

↓26.39%

Direct

rossborough.co.uk

41

100%41

-

↓12.77%

↓6.39%

Search

tuneprotect.com

34

100%34

-

0%

Search

rossboroughfinancial.co.uk

29

100%29

-

0%

↑45.83%

Search

blueorigin.com

26

100%26

-

0%

Search

hiscoxgroup.com

25

100%25

-

0%

↑253.85%

Search

hiscox.co.uk

25

100%25

-

0%

Search

aon.com

25

100%25

-

↓21.87%

↑589.66%

Search

onesolutiontravel.co.uk

24

100%24

-

↓51.02%

↑59.64%

Social

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Key Insights on Top Insurance Websites in Guernsey on February 2026

As of February 2026, directline.com leads Insurance in Guernsey with 405 monthly visits. Its audience skews mobile-first (0% desktop / 0% mobile), and traffic is up month over month 2,600% and up year over year 528.99%. axaglobalhealthcare.com holds second with 380 visits and a mobile-leaning mix (40.53% desktop / 59.47% mobile), while rossgower.com ranks third with 374 visits.

Across the leaders, directline.com is the most mobile-first (100% of visits), whereas islands.insure is the most desktop-reliant (100%). Momentum favors directline.com in the latest month (2,600%), while moneysupermarket.com shows the steepest pullback.

Acquisition patterns also differ: directline.com is driven primarily by search, directline.com by direct, and directline.com by referral; overall, 12 of the top 33 sites are direct-led, 14 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Guernsey