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    MainTop Websitesasos.com

    Last updated: April 13, 2026

    asos.com

    March 2026 Traffic Stats

    RetailApparel and FashionOnline Services
    Global Rank:
    Worldwide
    923
    Country Rank:
    United Kingdom
    121
    Category Rank:
    Apparel and Fashion
    11
    Visits

    51.34M

    Authority Score

    82

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    asos.com Web Traffic Statistics

    Get a snapshot of asos.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    asos.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In March asos.com received 51.34M visits with the average session duration 07:18. Compared to February traffic to asos.com has increased by 35.69%.
    Visits

    51.34M

    +36%
    Pages / Visit

    6.03

    Avg. Visit Duration

    07:18

    Bounce Rate

    47.79%

    Total Visits last 3 months
    Mar51.34M
    Feb37.84M
    Jan44.77M
    Get marketing insights →10x daily insights. Free!

    asos.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Asos.com's core audience is located in United Kingdom followed by United States, and Germany.
    Country
    All devices
    Desktop
    Mobile
    United Kingdom27.26%14M32.0%68.0%
    United States21.62%11.1M26.4%73.6%
    Germany9.62%4.94M26.08%73.92%
    France7.36%3.78M30.62%69.38%
    Australia5.18%2.66M27.6%72.4%
    See all countries →10x daily insights. Free!

    asos.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On asos.com, visitors mainly come from Direct (57.2% of traffic), followed by google.com (23.23%). In most cases, after visiting asos.com, users go to google.com and klarna.com.

    Show traffic details →

    asos.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how asos.com appears across today’s top AI platforms:
    • 73K visits from ChatGPT
    • 10K from Gemini
    • 5K from nifty.ai
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    73K
    Gemini
    10K
    nifty.ai
    5K
    Claude
    3K
    Perplexity
    2K

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.812%
    • ChatGPT
      0.146%
    • Gemini
      0.021%
    • nifty.ai
      0.011%
    • Claude
      0.006%
    • Perplexity
      0.004%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

    • Review AI brand visibility
    • Compare how different platforms present you versus competitors
    • Track sentiment and feature mentions over time
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