Top Hospitality Websites in Iceland

Name: Top websites in Iceland (Hospitality)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Iceland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

173.9K

99.05%172.25K

0.95%1.65K

↓15.47%

↑2.78%

Direct

hotels.com

18.08K

100%18.08K

-

↑18.67%

↑50.52%

Direct

guestreservations.com

9.26K

90.87%8.42K

9.13%846

↑36.38%

↑162.68%

Direct

marriott.com

8.6K

91.9%7.9K

8.1%696

↑35.63%

↑66.63%

Direct

islandshotel.is

6.03K

100%6.03K

-

↓0.2%

↑37.19%

Search

keahotels.is

5.74K

98.97%5.68K

1.03%59

↓14.17%

↑108.4%

Search

agoda.com

4.45K

98.27%4.38K

1.73%77

↓29.57%

↓6.94%

Direct

centerhotels.com

4.36K

100%4.36K

-

↑21.31%

↑22.37%

Search

aventura.is

4.14K

100%4.14K

-

↑7.05%

↑6.17%

Direct

trivago.com

3.92K

100%3.92K

-

↓8.72%

↑26.24%

Direct

hilton.com

3.91K

100%3.91K

-

↓22.76%

↑24.75%

Direct

bluelagoon.com

3.66K

100%3.66K

-

↓28.79%

↓24.83%

Search

pursuitcollection.com

2.82K

100%2.82K

-

↑26.96%

↑249.2%

Direct

foodandfun.is

2.79K

100%2.79K

-

↑1,076.79%

↑1,041.73%

Search

expediapartnercentral.com

2.74K

100%2.74K

-

↑38.11%

↑80.49%

Direct

itaka.pl

2.64K

100%2.64K

-

↑84.64%

↑40.16%

Direct

nice2stay.com

2.6K

100%2.6K

-

↑133.33%

↑2,999.08%

Direct

tui.pl

2.4K

100%2.4K

-

↑376.04%

↓34.35%

Direct

skylinewebcams.com

2.36K

96.56%2.28K

3.44%81

↑43.54%

↑15.49%

Direct

golfbreaks.com

2.29K

100%2.29K

-

↑69.48%

↑156.7%

Direct

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Key Insights on Top Hospitality Websites in Iceland on February 2026

As of February 2026, booking.com leads Hospitality in Iceland with 173.9K monthly visits. Its audience skews desktop-first (99.05% desktop / 99.05% mobile), and traffic is down month over month -15.47% and up year over year 2.78%. hotels.com holds second with 18.08K visits and a desktop-leaning mix (100% desktop / 0% mobile), while guestreservations.com ranks third with 9.26K visits.

Across the leaders, theviewpalm.ae is the most mobile-first (100% of visits), whereas hotels.com is the most desktop-reliant (100%). Momentum favors flightclubdarts.com in the latest month (39,600%), while premierinn.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 43 of the top 100 sites are direct-led, 31 are search-led, and 16 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Iceland