Top Hospitality Websites in Serbia

Name: Top websites in Serbia (Hospitality)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Hospitality Websites in Serbia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.46M

24.47%601.51K

75.53%1.86M

↓2.42%

↑3.48%

Direct

travelland.rs

375.03K

27.92%104.72K

72.08%270.32K

↓15.35%

↑17.16%

Direct

radissonhotels.com

262.01K

0.5%1.31K

99.5%260.71K

↑2,561.65%

↑61.57%

Direct

phobs.net

108.14K

20.52%22.19K

79.48%85.95K

↓8.83%

↑7.48%

Direct

wayout.rs

106.63K

10.93%11.66K

89.07%94.97K

↓26.35%

↓21.36%

Direct

agoda.com

99.45K

12.25%12.18K

87.75%87.27K

↓36.5%

↑289.72%

Direct

1atravel.rs

97.31K

23.28%22.66K

76.72%74.66K

↑66.29%

↓27.28%

Search

airbnb.rs

95.23K

21.49%20.46K

78.51%74.77K

↑37.68%

↓32.97%

Direct

maestral.co.rs

41.7K

17.96%7.49K

82.04%34.21K

↑124.59%

↓46%

Search

skylinewebcams.com

35.84K

19.65%7.04K

80.35%28.8K

↓59.7%

↑29.29%

Direct

suncehotel.rs

34.78K

5.57%1.94K

94.43%32.84K

↑111.54%

↓9.3%

Direct

atlantic.travel

31.35K

38.01%11.92K

61.99%19.43K

↑47.29%

↓18.83%

Direct

vrnjacketerme.rs

29.66K

3.79%1.13K

96.21%28.53K

↓58.41%

↑63.26%

Direct

hoteltornik.rs

28.84K

2.08%601

97.92%28.24K

↑36.42%

↑90.15%

Direct

finedinemenu.com

28.44K

0.09%26

99.91%28.42K

↓74.6%

↑91.44%

Direct

liburnia.hr

27.9K

0.41%114

99.59%27.78K

↑97.53%

↑279.12%

Direct

planetofhotels.com

26.49K

17.73%4.7K

82.27%21.79K

↑44.32%

↑17.7%

Search

gdenamore.com

26.28K

9.7%2.55K

90.3%23.73K

↓80.62%

↑6.59%

Direct

olympic.rs

22.29K

37.42%8.34K

62.58%13.95K

↓49.63%

↓28.05%

Search

fantast.rs

22.11K

9.51%2.1K

90.49%20K

↑21.51%

↓47.5%

Direct

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Key Insights on Top Hospitality Websites in Serbia on February 2026

As of February 2026, booking.com leads Hospitality in Serbia with 2.46M monthly visits. Its audience skews mobile-first (24.47% desktop / 24.47% mobile), and traffic is down month over month -2.42% and up year over year 3.48%. travelland.rs holds second with 375.03K visits and a mobile-leaning mix (27.92% desktop / 72.08% mobile), while radissonhotels.com ranks third with 262.01K visits.

Across the leaders, ekies.gr is the most mobile-first (100% of visits), whereas sabeeapp.com is the most desktop-reliant (100%). Momentum favors kerzner.com in the latest month (361,350%), while armenistis.gr shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 62 of the top 100 sites are direct-led, 27 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Hospitality Websites in Serbia