Top Retail Websites in Italy

Name: Top websites in Italy (Retail)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Italy, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aliexpress.com

25.63M

44.63%11.44M

55.37%14.19M

↓27.38%

↓5.82%

Direct

shein.com

24.12M

7.06%1.7M

92.94%22.41M

↓5.81%

↑122.29%

Direct

trovaprezzi.it

14.01M

26.64%3.73M

73.36%10.28M

↓5.6%

↓9.19%

Search

vinted.it

13.94M

59.79%8.34M

40.21%5.61M

↓15.77%

↑25.96%

Direct

leroymerlin.it

12.4M

29.92%3.71M

70.08%8.69M

↑6.14%

↓1.04%

Direct

ikea.com

10.58M

27.24%2.88M

72.76%7.7M

↓11.63%

↓3.99%

Direct

mediaworld.it

9.95M

22.74%2.26M

77.26%7.69M

↓17.34%

↑27%

Direct

zalando.it

9.79M

27.87%2.73M

72.13%7.06M

↑2.05%

↓1.32%

Direct

lidl.it

9.39M

14.56%1.37M

85.44%8.02M

↓25.91%

↑2.4%

Direct

etsy.com

8.11M

26.01%2.11M

73.99%6M

↓16.07%

↑4.59%

Direct

samsung.com

7.86M

12.02%945.05K

87.98%6.91M

↓31.98%

↓29.76%

Direct

decathlon.it

7.61M

24.26%1.85M

75.74%5.77M

↑2.38%

↑3.71%

Direct

amzn.to

5.5M

3.75%206.66K

96.25%5.3M

↓36.5%

↓30.29%

Direct

unieuro.it

5.01M

32.07%1.61M

67.93%3.4M

↓24.47%

↓2.11%

Direct

esselunga.it

4.23M

26.28%1.11M

73.72%3.12M

↓22.56%

↓4.49%

Direct

cardmarket.com

3.71M

28.9%1.07M

71.1%2.64M

↓17.43%

↑3.95%

Direct

conad.it

3.67M

15.71%576.65K

84.29%3.09M

↓17.59%

↓1.87%

Direct

eurospin.it

3.6M

7.97%286.56K

92.03%3.31M

↓17.74%

↓15.34%

Direct

zara.com

3.58M

25.76%921.62K

74.24%2.66M

↓4.52%

↑9.8%

Direct

doveconviene.it

3.36M

13.88%466.53K

86.12%2.9M

↑2.82%

↓12.36%

Direct

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Key Insights on Top Retail Websites in Italy on April 2026

As of April 2026, aliexpress.com leads Retail in Italy with 25.63M monthly visits. Its audience skews mobile-first (44.63% desktop / 44.63% mobile), and traffic is down month over month -27.38% and down year over year -5.82%. shein.com holds second with 24.12M visits and a mobile-leaning mix (7.06% desktop / 92.94% mobile), while trovaprezzi.it ranks third with 14.01M visits.

Across the leaders, marktjagd.de is the most mobile-first (100% of visits), whereas vinted.it is the most desktop-reliant (59.79%). Momentum favors promozionitaliane.it in the latest month (836.32%), while dhgate.com shows the steepest pullback.

Acquisition patterns also differ: aliexpress.com is driven primarily by search, aliexpress.com by direct, and aliexpress.com by referral; overall, 85 of the top 100 sites are direct-led, 14 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Italy