Top Apparel & Fashion Websites in Italy

Name: Top websites in Italy (Apparel & Fashion)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Italy, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

24.12M

7.06%1.7M

92.94%22.41M

↓5.81%

↑122.29%

Direct

vinted.it

13.94M

59.79%8.34M

40.21%5.61M

↓15.77%

↑25.96%

Direct

previterapelletteria.it

10.47M

13.41%1.4M

86.59%9.06M

↓26.47%

↑6,056,294.5%

Search

zalando.it

9.79M

27.87%2.73M

72.13%7.06M

↑2.05%

↓1.32%

Direct

zara.com

3.58M

25.76%921.62K

74.24%2.66M

↓4.52%

↑9.8%

Direct

threads.com

3.13M

32.99%1.03M

67.01%2.1M

↓13.99%

↑6,352.51%

Direct

privalia.com

2.85M

21.58%614.33K

78.42%2.23M

↑43.54%

↓2.9%

Direct

maximiles.com

2.5M

4.78%119.42K

95.22%2.38M

↓28.95%

↓13.46%

Direct

vogue.it

2.49M

11.71%291.34K

88.29%2.2M

↓20.17%

↓21.36%

Direct

adidas.it

2.16M

23.84%515.45K

76.16%1.65M

↓32.22%

↑13.97%

Direct

ovs.it

1.85M

16.21%300.55K

83.79%1.55M

↑7.27%

↓0.27%

Direct

hm.com

1.85M

26.6%493.06K

73.4%1.36M

↓6.4%

↓2.36%

Direct

zalando-prive.it

1.82M

38.72%706.22K

61.28%1.12M

↑9.73%

↑9.7%

Direct

matrimonio.com

1.62M

23.28%376.96K

76.72%1.24M

↓0.6%

↓1.4%

Direct

cisalfasport.it

1.51M

24.23%366.53K

75.77%1.15M

↓17.52%

↑3.79%

Direct

asos.com

1.41M

25.54%359.94K

74.46%1.05M

↓26.39%

↓0.54%

Direct

mango.com

1.35M

17.43%235.21K

82.57%1.11M

↓12.53%

↑25.57%

Direct

bonprix.it

1.1M

14.98%164.7K

85.02%934.64K

↓7.58%

↓8.05%

Direct

bershka.com

1.03M

25.33%261.49K

74.67%770.89K

↑1.75%

↑9.79%

Direct

tradeinn.com

975.15K

31.37%305.92K

68.63%669.23K

↓17.45%

↓7.62%

Direct

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Key Insights on Top Apparel & Fashion Websites in Italy on April 2026

As of April 2026, shein.com leads Apparel & Fashion in Italy with 24.12M monthly visits. Its audience skews mobile-first (7.06% desktop / 7.06% mobile), and traffic is down month over month -5.81% and up year over year 122.29%. vinted.it holds second with 13.94M visits and a desktop-leaning mix (59.79% desktop / 40.21% mobile), while previterapelletteria.it ranks third with 10.47M visits.

Across the leaders, bantoa.com is the most mobile-first (98.29% of visits), whereas vinted.it is the most desktop-reliant (59.79%). Momentum favors mcarthurglen.com in the latest month (190.66%), while oltre.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Italy