Top Reference Websites in the United States
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Reference Websites in the United States, Updated February 2026
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Key Insights on Top Reference Websites in the United States on February 2026
As of February 2026, zoominfo.com leads Reference in the United States with 5.94M monthly visits. Its audience skews desktop-first (76.06% desktop / 76.06% mobile), and traffic is up month over month 17.3% and down year over year -25.21%. rocketreach.co holds second with 3.75M visits and a desktop-leaning mix (63.93% desktop / 36.07% mobile), while apollo.io ranks third with 2.3M visits.
Across the leaders, lllofmndas.org is the most mobile-first (100% of visits), whereas linkedin.cn is the most desktop-reliant (100%). Momentum favors compartsys.com in the latest month (8,351.96%), while vitalrecordscontrol.com shows the steepest pullback.
Acquisition patterns also differ: zoominfo.com is driven primarily by search, zoominfo.com by direct, and zoominfo.com by referral; overall, 42 of the top 100 sites are direct-led, 41 are search-led, and 14 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Reference Websites in the United States
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