Top Apparel & Fashion Websites in the United States

Key Insights on Top Apparel & Fashion Websites in the United States on February 2026

As of February 2026, shein.com leads Apparel & Fashion in the United States with 64.18M monthly visits. Its audience skews mobile-first (20.93% desktop / 20.93% mobile), and traffic is up month over month 4.27% and up year over year 1.32%. macys.com holds second with 45.19M visits and a mobile-leaning mix (33.79% desktop / 66.21% mobile), while poshmark.com ranks third with 40.18M visits.

Across the leaders, shapermint.com is the most mobile-first (94.12% of visits), whereas karmanow.com is the most desktop-reliant (70.51%). Momentum favors saksoff5th.com in the latest month (51.63%), while zappos.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.