Top Travel & Tourism Websites in Israel

Name: Top websites in Israel (Travel & Tourism)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Israel, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

3.3M

44.79%1.48M

55.21%1.82M

↓38.5%

↑13.32%

Direct

elal.com

3.08M

36.1%1.11M

63.9%1.97M

↓19.44%

↑6.72%

Direct

skyscanner.co.il

1.54M

38.19%589.65K

61.81%954.22K

↓3.74%

↓5.24%

Direct

isrotel.co.il

835.03K

20.57%171.78K

79.43%663.25K

↑18.03%

↑48.77%

Direct

arkia.co.il

771.92K

27.52%212.44K

72.48%559.48K

↓27.52%

↑34.43%

Direct

israelweather.co.il

743.1K

10.2%75.76K

89.8%667.34K

↑9.89%

↓15.18%

Direct

airbnb.com

647.38K

43.97%284.68K

56.03%362.7K

↓23.76%

↓11.58%

Direct

israir.co.il

644.7K

35.42%228.37K

64.58%416.33K

↓52.26%

↑15.64%

Direct

lametayel.co.il

575.28K

26.42%152K

73.58%423.28K

↓12.27%

↓18.1%

Search

flightradar24.com

509.61K

34.69%176.79K

65.31%332.82K

↓45.58%

↑58.27%

Direct

tiuli.com

503.7K

16.18%81.49K

83.82%422.21K

↑74.84%

↓16.4%

Search

secretflights.co.il

462.07K

13.84%63.95K

86.16%398.12K

↑93.95%

↓5.56%

Direct

simplebooking.it

453.24K

27.02%122.47K

72.98%330.77K

↑94.81%

↑42.74%

Referral

weather2day.co.il

442.18K

18.86%83.41K

81.14%358.77K

↓22.87%

↑23.56%

Direct

passportnews.co.il

424.92K

12.44%52.87K

87.56%372.05K

↓48.25%

↑56.81%

Direct

tripadvisor.com

410.48K

32.31%132.62K

67.69%277.86K

↓28.22%

↓10.7%

Direct

wizzair.com

403.13K

57.24%230.77K

42.76%172.36K

↓57.14%

↑20.33%

Direct

skyscanner.net

363.14K

16.89%61.32K

83.11%301.83K

↑116.46%

↓17.45%

Direct

tripadvisor.co.il

358.52K

26.85%96.26K

73.15%262.26K

↑39.14%

↓24.08%

Search

arkia.com

351.67K

27.68%97.36K

72.32%254.31K

↓26.82%

↑5,191.94%

Direct

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Key Insights on Top Travel & Tourism Websites in Israel on April 2026

As of April 2026, booking.com leads Travel & Tourism in Israel with 3.3M monthly visits. Its audience skews mobile-first (44.79% desktop / 44.79% mobile), and traffic is down month over month -38.5% and up year over year 13.32%. elal.com holds second with 3.08M visits and a mobile-leaning mix (36.1% desktop / 63.9% mobile), while skyscanner.co.il ranks third with 1.54M visits.

Across the leaders, linfo.re is the most mobile-first (99.99% of visits), whereas sabre.com is the most desktop-reliant (94.01%). Momentum favors australia.com in the latest month (120,774.24%), while hotels.co.il shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 82 of the top 100 sites are direct-led, 14 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Israel