Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.42M

56.5%2.5M

43.5%1.92M

↓14.39%

↓0.96%

Direct

sbb.ch

3.67M

45.1%1.66M

54.9%2.02M

↓20.78%

↓6.36%

Direct

wetter.com

1.65M

17.27%284.14K

82.73%1.36M

↑10.98%

↓38.93%

Direct

swisspass.ch

1.13M

25.59%290.47K

74.41%844.48K

↓27.28%

↓24.16%

Direct

skyscanner.ch

952.19K

66.87%636.68K

33.13%315.5K

↓32.18%

↑6.07%

Direct

easyjet.com

863.07K

51.69%446.12K

48.31%416.94K

↓22.81%

↓3.13%

Direct

tripadvisor.ch

857.15K

37.26%319.33K

62.74%537.82K

↓10.62%

↓14.35%

Search

airbnb.ch

731.59K

59.15%432.75K

40.85%298.83K

↓23.76%

↓20.85%

Direct

komoot.com

647.54K

48.3%312.75K

51.7%334.79K

↑34.33%

↑4.87%

Direct

kachelmannwetter.com

631.86K

15.82%99.93K

84.18%531.93K

↑365.53%

↓17.78%

Direct

flightradar24.com

597.3K

40.07%239.34K

59.93%357.95K

↓53.44%

↑26.62%

Direct

wetteronline.ch

583.95K

6.16%36K

93.84%547.96K

↑207.49%

↓20.57%

Direct

meteonews.ch

534.39K

12.1%64.67K

87.9%469.73K

↑198.96%

↓5.35%

Direct

miles-and-more.com

504.07K

51.28%258.48K

48.72%245.59K

↓5.96%

↓1.69%

Direct

schweizmobil.ch

501.72K

38%190.66K

62%311.06K

↑51.28%

↓13.29%

Direct

myswitzerland.com

464.94K

29.18%135.69K

70.82%329.25K

↑8.52%

↓20.36%

Search

getyourguide.com

441.5K

38.94%171.94K

61.06%269.56K

↑13.07%

↑41.07%

Direct

tripadvisor.com

429.46K

53.2%228.49K

46.8%200.97K

↓12.3%

↓29.81%

Search

roundshot.com

428.58K

57.15%244.95K

42.85%183.64K

↓36.9%

↑7.44%

Direct

flughafen-zuerich.ch

399K

29.26%116.76K

70.74%282.24K

↓6.46%

↓0.63%

Search

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Travel & Tourism Websites in Switzerland on April 2026

As of April 2026, booking.com leads Travel & Tourism in Switzerland with 4.42M monthly visits. Its audience skews desktop-first (56.5% desktop / 56.5% mobile), and traffic is down month over month -14.39% and down year over year -0.96%. sbb.ch holds second with 3.67M visits and a mobile-leaning mix (45.1% desktop / 54.9% mobile), while wetter.com ranks third with 1.65M visits.

Across the leaders, wetterprognose-wettervorhersage.de is the most mobile-first (99.7% of visits), whereas marriott.com is the most desktop-reliant (71.47%). Momentum favors wanderweib.de in the latest month (648.18%), while etihad.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 77 of the top 100 sites are direct-led, 22 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland