Top Travel & Tourism Websites in Poland

Name: Top websites in Poland (Travel & Tourism)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Poland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

15.38M

46.12%7.09M

53.88%8.29M

↓12.5%

↑5.67%

Direct

ryanair.com

4.29M

34.21%1.47M

65.79%2.82M

↓12.68%

↓0.6%

Direct

wakacje.pl

3.92M

39.36%1.54M

60.64%2.38M

↓18.92%

↓5.55%

Direct

skyscanner.pl

3.86M

37.72%1.45M

62.28%2.4M

↓16.06%

↑5.47%

Direct

fly4free.pl

3.61M

17.23%621.59K

82.77%2.99M

↓14.02%

↑8.63%

Direct

esky.pl

3.24M

35.12%1.14M

64.88%2.1M

↓18.34%

↑37.99%

Direct

r.pl

2.86M

29.28%838.73K

70.72%2.03M

↓19.61%

↓7.39%

Direct

flightradar24.com

2.69M

39.93%1.07M

60.07%1.61M

↓7.34%

↑19.09%

Direct

wizzair.com

2.65M

50.46%1.34M

49.54%1.31M

↓14.18%

↑18.08%

Direct

lot.com

2.41M

26.96%650.12K

73.04%1.76M

↓21.73%

↑46.84%

Direct

tui.pl

2.3M

46.39%1.07M

53.61%1.23M

↓24.97%

↑8.64%

Direct

itaka.pl

2.19M

43.66%956.43K

56.34%1.23M

↓24.15%

↓6.12%

Direct

national-geographic.pl

1.93M

8.43%163.02K

91.57%1.77M

↓17.09%

↑5.6%

Direct

webcamera.pl

1.93M

23.61%455.39K

76.39%1.47M

↓48.78%

↑12.87%

Direct

airbnb.pl

1.67M

50.19%840.57K

49.81%834.35K

↓4.46%

↓2.94%

Direct

tripadvisor.com

1.48M

35.94%531.68K

64.06%947.57K

↓2.22%

↓15.43%

Search

getyourguide.pl

1.45M

31.65%460.04K

68.35%993.56K

↓17.92%

↑55.91%

Direct

profitroom.com

1.34M

22.9%306.7K

77.1%1.03M

↓16.66%

↑18.15%

Direct

flixbus.pl

1.13M

23.91%270.87K

76.09%861.88K

↓13.45%

↓10.77%

Direct

europodroze.pl

1.05M

17.63%185.2K

82.37%865.16K

↓20.47%

↑38.55%

Direct

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Key Insights on Top Travel & Tourism Websites in Poland on February 2026

As of February 2026, booking.com leads Travel & Tourism in Poland with 15.38M monthly visits. Its audience skews mobile-first (46.12% desktop / 46.12% mobile), and traffic is down month over month -12.5% and up year over year 5.67%. ryanair.com holds second with 4.29M visits and a mobile-leaning mix (34.21% desktop / 65.79% mobile), while wakacje.pl ranks third with 3.92M visits.

Across the leaders, travelmaniacy.pl is the most mobile-first (99.43% of visits), whereas merlinx.eu is the most desktop-reliant (64.69%). Momentum favors roanholidays.pl in the latest month (2,008.03%), while duzyben.pl shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 84 of the top 100 sites are direct-led, 14 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Poland