Top Travel & Tourism Websites in Panama

Name: Top websites in Panama (Travel & Tourism)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Panama, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

121.94K

88.86%108.36K

11.14%13.58K

↑9.9%

↓31.47%

Direct

airbnb.com.pa

52.45K

94.82%49.73K

5.18%2.72K

↑15.4%

↑17.71%

Direct

wingo.com

45.73K

95.12%43.5K

4.88%2.23K

↑24.39%

↓34.19%

Direct

avianca.com

38.04K

78.97%30.04K

21.03%8K

↑49.61%

↓31.53%

Direct

expedia.com

37.21K

93.04%34.62K

6.96%2.59K

↑7.31%

↓17.83%

Direct

airbnb.com

31.85K

91.46%29.13K

8.54%2.72K

↓15.6%

↓8.39%

Direct

tripadvisor.es

31.42K

51.69%16.24K

48.31%15.18K

↑72.19%

↓33.21%

Search

marriott.com

30.35K

92.57%28.1K

7.43%2.26K

↑98.14%

↑21.12%

Direct

flightradar24.com

26.04K

82.21%21.41K

17.79%4.63K

↑4.95%

↓16.65%

Direct

24timezones.com

22.44K

95.68%21.47K

4.32%970

↑21.75%

↑62.57%

Search

kayak.com

19.68K

91.78%18.06K

8.22%1.62K

↑1.26%

↑3.42%

Direct

united.com

19.36K

96.81%18.74K

3.19%617

↑8.54%

↓5.99%

Direct

skyscanner.com

16.1K

76.55%12.33K

23.45%3.78K

↑32.3%

↓7.97%

Direct

turkishairlines.com

15.35K

67.79%10.41K

32.21%4.94K

↑57.08%

↓0.42%

Direct

iberia.com

14.96K

72.87%10.9K

27.13%4.06K

↑33.16%

↓36.13%

Direct

aireuropa.com

14.68K

64.44%9.46K

35.56%5.22K

↓7.31%

↓0.37%

Paid

flightaware.com

14.44K

85.23%12.3K

14.77%2.13K

↑80.27%

↓25.8%

Direct

cruceros.com.pa

14.24K

10.03%1.43K

89.97%12.81K

↑134.68%

↑73.26%

Direct

getyourguide.com

13.12K

69.43%9.11K

30.57%4.01K

↑16.56%

↑18.39%

Direct

ultimateleisureclub.com

12.93K

100%12.93K

-

↑5.21%

↑4,913.58%

Direct

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Key Insights on Top Travel & Tourism Websites in Panama on April 2026

As of April 2026, booking.com leads Travel & Tourism in Panama with 121.94K monthly visits. Its audience skews desktop-first (88.86% desktop / 88.86% mobile), and traffic is up month over month 9.9% and down year over year -31.47%. airbnb.com.pa holds second with 52.45K visits and a desktop-leaning mix (94.82% desktop / 5.18% mobile), while wingo.com ranks third with 45.73K visits.

Across the leaders, cruceros.com is the most mobile-first (100% of visits), whereas ultimateleisureclub.com is the most desktop-reliant (100%). Momentum favors disneytravelagents.com in the latest month (15,175.68%), while klook.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 72 of the top 100 sites are direct-led, 16 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Panama