Top Government Websites in New Zealand

Name: Top websites in New Zealand (Government)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Government Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rnz.co.nz

7.34M

24.41%1.79M

75.59%5.55M

↓11.5%

↑8.1%

Direct

ird.govt.nz

3.2M

46.44%1.49M

53.56%1.71M

↓1.15%

↑26.56%

Direct

msd.govt.nz

2.65M

21.81%577.84K

78.19%2.07M

↓10.03%

↑25.92%

Direct

realme.govt.nz

2.1M

68.21%1.43M

31.79%665.96K

↓18.39%

↑8.96%

Referral

nzta.govt.nz

2.09M

34.33%716.6K

65.67%1.37M

↓32.16%

↑0.45%

Direct

oneroof.co.nz

1.67M

35.87%600.34K

64.13%1.07M

↓24.03%

↑11.52%

Direct

aucklandcouncil.govt.nz

1.42M

49.49%701.48K

50.51%716.04K

↓23.65%

↓4.62%

Direct

doc.govt.nz

1.1M

25.67%281.37K

74.33%814.52K

↓44.64%

↓16.49%

Direct

at.govt.nz

1.08M

25.06%271.5K

74.94%811.8K

↓5.6%

↓10.44%

Direct

metlink.org.nz

899.23K

11.48%103.21K

88.52%796.02K

↑80.7%

↑29.34%

Direct

studylink.govt.nz

887.77K

74.62%662.48K

25.38%225.29K

↓11.57%

↓5.98%

Direct

immigration.govt.nz

827.41K

63.41%524.69K

36.59%302.72K

↓8.4%

↓12.85%

Direct

workandincome.govt.nz

801.83K

31.65%253.75K

68.35%548.08K

↑9.35%

↑9.22%

Direct

ccc.govt.nz

634.13K

24.73%156.84K

75.27%477.29K

↑27.41%

↑5.68%

Direct

companiesoffice.govt.nz

605.46K

79.03%478.51K

20.97%126.95K

↑5.63%

↓2.08%

Direct

newsroom.co.nz

541.76K

21.07%114.17K

78.93%427.59K

↓61.58%

↓0.48%

Direct

education.govt.nz

510.87K

71.37%364.59K

28.63%146.27K

↓18.98%

↓9.89%

Search

paye.net.nz

478.21K

21.85%104.49K

78.15%373.72K

↓15.78%

↑4.47%

Direct

justice.gov

449.68K

21.87%98.33K

78.13%351.35K

↑580.55%

↑277.13%

Direct

sunlive.co.nz

405.97K

15.26%61.96K

84.74%344.01K

↓27.11%

↑1.78%

Direct

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Key Insights on Top Government Websites in New Zealand on February 2026

As of February 2026, rnz.co.nz leads Government in New Zealand with 7.34M monthly visits. Its audience skews mobile-first (24.41% desktop / 24.41% mobile), and traffic is down month over month -11.5% and up year over year 8.1%. ird.govt.nz holds second with 3.2M visits and a mobile-leaning mix (46.44% desktop / 53.56% mobile), while msd.govt.nz ranks third with 2.65M visits.

Across the leaders, webcam-hd.com is the most mobile-first (100% of visits), whereas legislation.govt.nz is the most desktop-reliant (87.16%). Momentum favors webcam-hd.com in the latest month (248,679.55%), while wellington.govt.nz shows the steepest pullback.

Acquisition patterns also differ: rnz.co.nz is driven primarily by search, rnz.co.nz by direct, and rnz.co.nz by referral; overall, 71 of the top 100 sites are direct-led, 24 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Government Websites in New Zealand