Top Beauty & Cosmetics Websites in New Zealand

Name: Top websites in New Zealand (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

farmers.co.nz

1.74M

24.48%426.2K

75.52%1.32M

↓22.88%

↑45.74%

Direct

hikoco.co.nz

291.59K

29.3%85.45K

70.7%206.15K

↓17.92%

↑64.1%

Direct

perfumenz.co.nz

193.14K

20.31%39.24K

79.69%153.91K

↓43.79%

↑27.96%

Direct

sephora.nz

141.73K

56.59%80.2K

43.41%61.53K

↓37.32%

↑48.96%

Direct

thinlizzy.co.nz

136.55K

2.17%2.96K

97.83%133.59K

↑27.5%

↑31.05%

Direct

stylevana.com

101.33K

31.75%32.17K

68.25%69.16K

↓34.27%

↑133.06%

Direct

fragrantica.com

89.91K

45.74%41.13K

54.26%48.79K

↓71.76%

↑89%

Search

lookfantastic.com

82.6K

5.08%4.19K

94.92%78.41K

↑71.36%

↑1,128.43%

Direct

adorebeauty.co.nz

79.6K

30.38%24.19K

69.62%55.42K

↓76.8%

↑34.56%

Direct

synergyhair.co.nz

68.46K

18.32%12.55K

81.68%55.92K

↑75.58%

↑76.23%

Direct

vivo.co.nz

61.7K

42.79%26.4K

57.21%35.29K

↓54.35%

↑99.4%

Direct

coconutsandkettlebells.com

51.32K

-

100%51.32K

↑56.57%

↑24,868.44%

Direct

bodyfx.co.nz

48.83K

4.33%2.11K

95.67%46.71K

↑619.51%

↑89.44%

Direct

caretobeauty.com

45.76K

12.59%5.76K

87.41%40K

↑27.4%

↑85.57%

Direct

yesstyle.com

44.23K

66.77%29.53K

33.23%14.7K

↑0.54%

↑16.62%

Direct

purenature.co.nz

42.76K

40.04%17.12K

59.96%25.64K

↓18.57%

↓29.08%

Search

trinnylondon.com

34.17K

3.66%1.25K

96.34%32.92K

↑27.84%

↑220.55%

Direct

gelous.co

33.51K

34.43%11.54K

65.57%21.97K

↑386.26%

↑238.06%

Direct

thecosmeticclinic.co.nz

33.42K

64.08%21.42K

35.92%12.01K

↓33.46%

↑6.64%

Direct

thecosmeticstore.co.nz

32.78K

37.29%12.22K

62.71%20.56K

↓61.45%

↑119.09%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in New Zealand on February 2026

As of February 2026, farmers.co.nz leads Beauty & Cosmetics in New Zealand with 1.74M monthly visits. Its audience skews mobile-first (24.48% desktop / 24.48% mobile), and traffic is down month over month -22.88% and up year over year 45.74%. hikoco.co.nz holds second with 291.59K visits and a mobile-leaning mix (29.3% desktop / 70.7% mobile), while perfumenz.co.nz ranks third with 193.14K visits.

Across the leaders, coconutsandkettlebells.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors itsallfluff.com in the latest month (10,724.77%), while lovoirbeauty.com shows the steepest pullback.

Acquisition patterns also differ: farmers.co.nz is driven primarily by search, farmers.co.nz by direct, and farmers.co.nz by referral; overall, 69 of the top 100 sites are direct-led, 26 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in New Zealand