Top Apparel & Fashion Websites in New Zealand

Name: Top websites in New Zealand (Apparel & Fashion)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in New Zealand, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.21M

25.61%311.01K

74.39%903.45K

↓28.89%

↑104.02%

Direct

cottonon.com

951.37K

31.91%303.54K

68.09%647.83K

↑0.22%

↑68.88%

Direct

threads.com

689.62K

18.58%128.16K

81.42%561.46K

↑14.71%

↑10,819.43%

Direct

skinny.co.nz

539.47K

14.33%77.31K

85.67%462.17K

↓19.86%

↑21.81%

Direct

glassons.com

411.62K

55.55%228.65K

44.45%182.97K

↓43.41%

↑51.63%

Direct

postie.co.nz

352.1K

21.25%74.83K

78.75%277.27K

↓39.15%

↓0.91%

Direct

lululemon.co.nz

332.51K

27.07%90.01K

72.93%242.51K

↓48.17%

↑62.75%

Direct

culturekings.co.nz

328.62K

23.01%75.63K

76.99%252.99K

↑3.45%

↑46.94%

Direct

mountainwarehouse.com

313.61K

14.23%44.63K

85.77%268.98K

↑142.19%

↓9.53%

Direct

onceit.co.nz

270.74K

21.61%58.52K

78.39%212.23K

↓37.92%

↑67.13%

Direct

theiconic.co.nz

266.24K

67.56%179.86K

32.44%86.38K

↓32.01%

↑96.55%

Search

macpac.co.nz

259.63K

29.8%77.38K

70.2%182.26K

↑31.08%

↓12.56%

Direct

countryroad.co.nz

255.71K

37.43%95.71K

62.57%160K

↓15.21%

↑68.9%

Paid

hallensteins.com

249.89K

43.21%107.98K

56.79%141.91K

↓54.48%

↑22.87%

Direct

zara.com

226.89K

36.66%83.18K

63.34%143.71K

↓36.12%

↑50.8%

Direct

designerwardrobe.co.nz

213.16K

64.61%137.73K

35.39%75.43K

↓34.78%

↑34.12%

Direct

depop.com

202.6K

55.84%113.14K

44.16%89.46K

↓38.62%

↑163.92%

Direct

floandfrankie.com

178.08K

40.36%71.87K

59.64%106.22K

↓43.18%

↑86.88%

Direct

northbeach.co.nz

173.32K

40.42%70.06K

59.58%103.26K

↑90.09%

↑30.12%

Direct

platypusshoes.co.nz

167.1K

48.34%80.78K

51.66%86.33K

↓15.47%

↑26.25%

Search

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Key Insights on Top Apparel & Fashion Websites in New Zealand on April 2026

As of April 2026, shein.com leads Apparel & Fashion in New Zealand with 1.21M monthly visits. Its audience skews mobile-first (25.61% desktop / 25.61% mobile), and traffic is down month over month -28.89% and up year over year 104.02%. cottonon.com holds second with 951.37K visits and a mobile-leaning mix (31.91% desktop / 68.09% mobile), while threads.com ranks third with 689.62K visits.

Across the leaders, indianclothstore.com is the most mobile-first (100% of visits), whereas swarovski.com is the most desktop-reliant (81.35%). Momentum favors tommy.com in the latest month (626.33%), while lanxshoes.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 83 of the top 100 sites are direct-led, 9 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in New Zealand