Top Wine & Spirits Websites in New Zealand

Key Insights on Top Wine & Spirits Websites in New Zealand on February 2026

As of February 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 299.08K monthly visits. Its audience skews mobile-first (14.13% desktop / 14.13% mobile), and traffic is down month over month -30.61% and up year over year 68.79%. superliquor.co.nz holds second with 215.85K visits and a mobile-leaning mix (23.44% desktop / 76.56% mobile), while whiskyandmore.co.nz ranks third with 190.14K visits.

Across the leaders, davywine.co.uk is the most mobile-first (100% of visits), whereas brandymelville.com is the most desktop-reliant (100%). Momentum favors 1919distilling.com in the latest month (299,850%), while hancocks.co.nz shows the steepest pullback.

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 68 of the top 100 sites are direct-led, 24 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.