Top Beauty & Cosmetics Websites in Belgium

Name: Top websites in Belgium (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Belgium, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

salonkee.be

478.54K

19.46%93.12K

80.54%385.42K

↓25.4%

↓26.29%

Direct

fragrantica.com

402.04K

13.25%53.27K

86.75%348.77K

↓23.5%

↑15.73%

Direct

iciparisxl.be

383.64K

24.48%93.91K

75.52%289.73K

↓30.23%

↑1.56%

Direct

aroma-zone.com

337.63K

12.73%42.97K

87.27%294.66K

↓31.61%

↓14.66%

Direct

yesstyle.com

305.77K

8.48%25.94K

91.52%279.83K

↓7.22%

↑28.77%

Direct

notino.be

301.76K

29.6%89.31K

70.4%212.45K

↓35.2%

↓4.91%

Direct

rituals.com

238.41K

19.89%47.42K

80.11%190.99K

↑57.88%

↓13.26%

Direct

di.be

208.1K

35.89%74.68K

64.11%133.42K

↓34.67%

↑1.77%

Direct

yves-rocher.be

142.03K

16.97%24.11K

83.03%117.92K

↑88.59%

↓44.41%

Direct

fragrantica.nl

135.18K

11.7%15.82K

88.3%119.36K

↓36.25%

↑111.47%

Direct

elle.be

132.37K

16.62%22K

83.38%110.37K

↓30.6%

↓43.12%

Direct

planity.com

125.36K

18.91%23.71K

81.09%101.65K

↑4.87%

↓4.09%

Direct

fragrantica.fr

119.26K

21.93%26.16K

78.07%93.11K

↓47.51%

↓3.72%

Search

sephora.fr

103.51K

24.64%25.5K

75.36%78.01K

↓30.95%

↓13.21%

Direct

stylevana.com

89.24K

14.4%12.85K

85.6%76.39K

↑12.59%

↓1.6%

Direct

cynthia.nl

82.78K

0.25%211

99.75%82.57K

↑336.08%

↓26.94%

Direct

typology.com

76.98K

12.91%9.94K

87.09%67.05K

↑16.79%

↓42.67%

Direct

cultbeauty.com

72.79K

21.56%15.69K

78.44%57.1K

↓76.28%

↑25.58%

Direct

easycosmetic.be

69.24K

20.44%14.15K

79.56%55.09K

↓38.44%

↑6.56%

Direct

lush.com

66.58K

3.39%2.26K

96.61%64.33K

↑530.51%

↑90.09%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Belgium on April 2026

As of April 2026, salonkee.be leads Beauty & Cosmetics in Belgium with 478.54K monthly visits. Its audience skews mobile-first (19.46% desktop / 19.46% mobile), and traffic is down month over month -25.4% and down year over year -26.29%. fragrantica.com holds second with 402.04K visits and a mobile-leaning mix (13.25% desktop / 86.75% mobile), while iciparisxl.be ranks third with 383.64K visits.

Across the leaders, herbes-et-traditions.fr is the most mobile-first (100% of visits), whereas kosmetista.ru is the most desktop-reliant (100%). Momentum favors zoevacosmetics.com in the latest month (34,150.67%), while beaute-test.com shows the steepest pullback.

Acquisition patterns also differ: salonkee.be is driven primarily by search, salonkee.be by direct, and salonkee.be by referral; overall, 69 of the top 100 sites are direct-led, 28 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Belgium