Top Beauty & Cosmetics Websites in Uruguay

Name: Top websites in Uruguay (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Uruguay, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

farmashop.com.uy

225.39K

36.93%83.25K

63.07%142.15K

↓19.41%

↓46.73%

Direct

fragrantica.es

116.43K

18.66%21.72K

81.34%94.71K

↓3.45%

↓40.13%

Direct

glamour.mx

25.33K

1.82%460

98.18%24.87K

↑9.17%

↑28.07%

Direct

saul.com.uy

8.32K

43.92%3.66K

56.08%4.67K

↑41.37%

↓71.66%

Search

fragrantica.com

8.09K

24.13%1.95K

75.87%6.14K

↑187.12%

↓2.64%

Direct

agendapro.com

6.68K

78.01%5.21K

21.99%1.47K

↓9.16%

↓37.89%

Direct

farmacity.com

6.38K

40.06%2.55K

59.94%3.82K

↓14%

↓58.77%

Search

perfectcorp.com

5.77K

92.05%5.31K

7.95%459

↑10.13%

↓21.64%

Search

lorealparis.uy

5.65K

22.04%1.25K

77.96%4.41K

↑44.79%

↓23.96%

Direct

lorealprofessionnel.uy

5.57K

4.67%260

95.33%5.31K

↑588.38%

↓60.44%

Direct

telva.com

5.24K

15.27%801

84.73%4.44K

↓47.36%

↓46.77%

Direct

primor.eu

5.2K

29.94%1.56K

70.06%3.65K

↓14.18%

↑26.03%

Direct

sweetcare.com

4.71K

53.62%2.53K

46.38%2.19K

↑69.77%

↑101.21%

Search

checkfresh.com

2.32K

9.98%231

90.02%2.08K

↑1,118.42%

↑21.44%

Direct

olaplex.com.uy

2.31K

5.01%116

94.99%2.2K

↑986.38%

↓57.1%

Search

garnier.com.uy

2.26K

18.64%422

81.36%1.84K

↑146.35%

↓71.17%

Direct

natura.com.br

2.26K

100%2.26K

-

↓7.75%

↓55.71%

Direct

druni.es

2.25K

38.17%857

61.83%1.39K

↓57.3%

↓44.97%

Direct

sephora.com

2.21K

100%2.21K

-

↑258.77%

↓40.11%

Direct

axe.com

1.93K

5.96%115

94.04%1.81K

0%

↓68.32%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Uruguay on April 2026

As of April 2026, farmashop.com.uy leads Beauty & Cosmetics in Uruguay with 225.39K monthly visits. Its audience skews mobile-first (36.93% desktop / 36.93% mobile), and traffic is down month over month -19.41% and down year over year -46.73%. fragrantica.es holds second with 116.43K visits and a mobile-leaning mix (18.66% desktop / 81.34% mobile), while glamour.mx ranks third with 25.33K visits.

Across the leaders, blondhouse.com.uy is the most mobile-first (100% of visits), whereas natura.com.br is the most desktop-reliant (100%). Momentum favors centraloeste.com.ar in the latest month (2,628.21%), while maybelline.uy shows the steepest pullback.

Acquisition patterns also differ: farmashop.com.uy is driven primarily by search, farmashop.com.uy by direct, and farmashop.com.uy by referral; overall, 68 of the top 100 sites are direct-led, 29 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Uruguay