Top Beauty & Cosmetics Websites in Malaysia

Name: Top websites in Malaysia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Malaysia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

239.71K

26.67%63.92K

73.33%175.79K

↓41.51%

↓4.21%

Direct

sephora.my

140.98K

37.31%52.59K

62.69%88.38K

↑11.62%

↑6.28%

Search

bathandbodyworks.com.my

94.98K

28.1%26.69K

71.9%68.29K

↓18.86%

↑16.38%

Direct

skinsort.com

51.29K

6.74%3.46K

93.26%47.83K

↑113.78%

↓36.44%

Direct

yslbeauty.com.my

47.04K

16.5%7.76K

83.5%39.28K

↑33.55%

↓7.29%

Direct

thebodyshop.com.my

45.75K

7.3%3.34K

92.7%42.41K

↓59.38%

↑21.94%

Direct

loccitane.com

41.69K

22.3%9.3K

77.7%32.39K

↓59.94%

↑25.44%

Direct

incidecoder.com

33.32K

20.76%6.92K

79.24%26.41K

↑41.69%

↓49.34%

Search

kiehls.com.my

32.71K

20.7%6.77K

79.3%25.93K

↑114.67%

↓48.63%

Search

clarins.com.my

26.74K

11.05%2.96K

88.95%23.78K

↑546.55%

↓39.49%

Direct

planity.com

24.65K

0.38%94

99.62%24.55K

↑11,311.11%

↑158.95%

Direct

youngliving.com

22.41K

83.89%18.8K

16.11%3.61K

↑20.7%

↓36.31%

Direct

perfectcorp.com

22.23K

27.48%6.11K

72.52%16.12K

↑37.55%

↑0.15%

Search

caretobeauty.com

21.04K

23.47%4.94K

76.53%16.11K

↑244.14%

↑3.08%

Paid

oliveyoung.com

21K

43.83%9.21K

56.17%11.8K

↓41.43%

↓24.36%

Search

tryandreview.com

18.38K

8.75%1.61K

91.25%16.78K

↑193.67%

↑13.1%

Direct

mykitsch.com

16.83K

13.76%2.32K

86.24%14.52K

↑1,019.83%

↓36.16%

Direct

shins.my

16.77K

55.74%9.35K

44.26%7.42K

↓30.71%

↓16.33%

Search

soaplabmalaysia.com

16.73K

1.84%308

98.16%16.42K

↓66.09%

↑250.99%

Direct

maybelline.com.my

16.64K

6.77%1.13K

93.23%15.52K

↑1,464.1%

↓41.2%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Malaysia on April 2026

As of April 2026, fragrantica.com leads Beauty & Cosmetics in Malaysia with 239.71K monthly visits. Its audience skews mobile-first (26.67% desktop / 26.67% mobile), and traffic is down month over month -41.51% and down year over year -4.21%. sephora.my holds second with 140.98K visits and a mobile-leaning mix (37.31% desktop / 62.69% mobile), while bathandbodyworks.com.my ranks third with 94.98K visits.

Across the leaders, patyka.com is the most mobile-first (100% of visits), whereas ulprospector.com is the most desktop-reliant (100%). Momentum favors jeffreestarcosmetics.com in the latest month (106,375%), while kensapothecary.com.my shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 46 of the top 100 sites are direct-led, 52 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Malaysia