Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com.br

6.15M

15.23%936.2K

84.77%5.21M

↓12.75%

↑83.16%

Direct

boticario.com.br

5.79M

11.54%668.71K

88.46%5.12M

↓27.02%

↓18.23%

Direct

natura.com.br

2.8M

29.81%836.25K

70.19%1.97M

↓24.96%

↓19.3%

Direct

principiaskin.com

1.89M

7.96%150.76K

92.04%1.74M

↓41.16%

↑9.68%

Direct

belezanaweb.com.br

1.31M

36.42%475.63K

63.58%830.18K

↓30.69%

↓20%

Direct

sephora.com.br

1.29M

31.64%407.25K

68.36%879.69K

↓24.09%

↓11.88%

Direct

eudora.com.br

1.07M

14.67%157.33K

85.33%914.9K

↓40.69%

↓20.44%

Direct

natura.com

1.07M

10.19%109.19K

89.81%961.85K

↑3.46%

↑338.1%

Direct

loreal-paris.com.br

948.07K

7.14%67.69K

92.86%880.38K

↓41.97%

↓16.33%

Direct

epocacosmeticos.com.br

934.46K

44.07%411.86K

55.93%522.61K

↓35.33%

↓22.47%

Direct

garnier.com.br

749.28K

4.71%35.28K

95.29%714.01K

↑4,029.42%

↑16.96%

Direct

fragrantica.com

737.76K

17.61%129.92K

82.39%607.84K

↓33.2%

↑207.76%

Direct

shiseido.com.br

593.98K

1.7%10.13K

98.3%583.85K

↑3,678.47%

↑284.23%

Direct

trinks.com

562.91K

48.25%271.58K

51.75%291.32K

↓17.36%

↑16.45%

Direct

perfectcorp.com

502.95K

21.51%108.16K

78.49%394.78K

↓18.34%

↑68.56%

Search

loccitaneaubresil.com

496.54K

12.48%61.98K

87.52%434.56K

↑141.99%

↓11.83%

Direct

avon.com.br

436.63K

17.71%77.31K

82.29%359.31K

↓39.46%

↓53.53%

Direct

granado.com.br

338.31K

42.87%145.04K

57.13%193.27K

↓26.92%

↓11.58%

Direct

pequiperfumes.com.br

326.55K

28.44%92.87K

71.56%233.68K

↑38.23%

↓23.16%

Direct

stealthelook.com.br

325.55K

17.66%57.51K

82.34%268.05K

↓24.89%

↓16.91%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on February 2026

As of February 2026, fragrantica.com.br leads Beauty & Cosmetics in Brazil with 6.15M monthly visits. Its audience skews mobile-first (15.23% desktop / 15.23% mobile), and traffic is down month over month -12.75% and up year over year 83.16%. boticario.com.br holds second with 5.79M visits and a mobile-leaning mix (11.54% desktop / 88.46% mobile), while natura.com.br ranks third with 2.8M visits.

Across the leaders, megacharme.com.br is the most mobile-first (99.87% of visits), whereas lojaadcos.com.br is the most desktop-reliant (69.87%). Momentum favors garnier.com.br in the latest month (4,029.42%), while pharmapele.com.br shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com.br is driven primarily by search, fragrantica.com.br by direct, and fragrantica.com.br by referral; overall, 76 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil