Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.61M

46.02%1.2M

53.98%1.41M

↓28.63%

↑11.44%

Direct

hm.com

676.05K

28.2%190.67K

71.8%485.38K

↓28%

↑25.59%

Direct

shein.com

498.25K

40.38%201.18K

59.62%297.07K

↓12.1%

↑32.88%

Direct

zalando-lounge.ch

483.74K

61.26%296.35K

38.74%187.39K

↓56.44%

↑25.05%

Direct

aboutyou.ch

416.19K

31.76%132.19K

68.24%284K

↓9.39%

↑14.8%

Direct

bonprix.ch

407.39K

14.64%59.63K

85.36%347.77K

↓0.43%

↑2.87%

Direct

threads.com

386.13K

56.37%217.67K

43.63%168.47K

↓11.23%

↑5,502.32%

Direct

laredoute.ch

385.48K

26.71%102.96K

73.29%282.53K

↓24.4%

↑0.56%

Direct

dosenbach.ch

345.78K

17.16%59.35K

82.84%286.43K

↓23.41%

↓2.52%

Direct

zara.com

302.89K

42.84%129.76K

57.16%173.13K

↓32.05%

↑7.33%

Direct

c-and-a.com

185.68K

22.12%41.08K

77.88%144.6K

↓35.45%

↓3.45%

Direct

tradeinn.com

183.11K

45.42%83.16K

54.58%99.95K

↓23.29%

↓12.36%

Direct

asos.com

180.15K

28.5%51.35K

71.5%128.8K

↓7.68%

↑12.85%

Direct

breuninger.com

177.05K

26.12%46.24K

73.88%130.81K

↓40.29%

↑30.92%

Direct

uniqlo.com

170.75K

26.31%44.93K

73.69%125.83K

↑27.59%

↑31.36%

Direct

hermes.com

138.62K

8.19%11.35K

91.81%127.27K

↑46.12%

↑45.89%

Direct

jelmoli-shop.ch

131.12K

27.27%35.76K

72.73%95.37K

↓34.73%

↑4.25%

Direct

ackermann.ch

129.97K

54.21%70.46K

45.79%59.52K

↓23.63%

↓27.88%

Direct

mango.com

126.44K

24.25%30.67K

75.75%95.78K

↓24.77%

↑8.98%

Direct

zalando.de

123.02K

39.46%48.54K

60.54%74.48K

↓1.21%

↑13.41%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Switzerland on April 2026

As of April 2026, zalando.ch leads Apparel & Fashion in Switzerland with 2.61M monthly visits. Its audience skews mobile-first (46.02% desktop / 46.02% mobile), and traffic is down month over month -28.63% and up year over year 11.44%. hm.com holds second with 676.05K visits and a mobile-leaning mix (28.2% desktop / 71.8% mobile), while shein.com ranks third with 498.25K visits.

Across the leaders, fashionphile.com is the most mobile-first (100% of visits), whereas vinted.it is the most desktop-reliant (98.63%). Momentum favors mercatinousato.com in the latest month (25,424.22%), while kiabi.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland