Top Apparel & Fashion Websites in Romania

Name: Top websites in Romania (Apparel & Fashion)
Creator: Semrush
License: https://sem2.almunjizun.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Romania, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

3.06M

8.41%257.06K

91.59%2.8M

↓24.8%

↑114.8%

Direct

epantofi.ro

1.41M

11.69%164.44K

88.31%1.24M

↑1.76%

↓25.68%

Direct

aboutyou.ro

1.13M

18.75%212.13K

81.25%919.47K

↑18.38%

↓26.26%

Direct

hm.com

837.83K

18.87%158.13K

81.13%679.7K

↓51.49%

↓6.52%

Direct

sinsay.com

831.9K

19.26%160.22K

80.74%671.68K

↓13.5%

↓20.59%

Direct

fashiondays.ro

826K

22.5%185.81K

77.5%640.19K

↓40.96%

↓18.63%

Direct

sportisimo.ro

663.43K

11.42%75.79K

88.58%587.64K

↑35.62%

↓13.51%

Direct

zara.com

614.37K

23.49%144.34K

76.51%470.03K

↑13.08%

↓23.73%

Direct

otter.ro

596.57K

10.45%62.37K

89.55%534.2K

↓54.4%

↑0.91%

Direct

threads.com

468.87K

28.75%134.82K

71.25%334.06K

↓36.25%

↑9,666.76%

Direct

modivo.ro

454.02K

13.08%59.39K

86.92%394.64K

↓22.31%

↓20.8%

Direct

answear.ro

430.95K

20.51%88.4K

79.49%342.55K

↓42.91%

↓10.02%

Direct

bonprix.ro

380.68K

14.91%56.75K

85.09%323.93K

↑4.64%

↓18.34%

Direct

ccc.eu

375.83K

9.2%34.57K

90.8%341.26K

↓11.88%

↓29.62%

Direct

remixshop.com

369.59K

18.23%67.37K

81.77%302.22K

↑5.71%

↓22.82%

Direct

reserved.com

349.17K

20.77%72.51K

79.23%276.66K

↓38.8%

↓7.34%

Direct

footshop.ro

318.55K

19.62%62.51K

80.38%256.04K

↓16.53%

↓31.58%

Direct

deichmann.com

307.81K

7.5%23.09K

92.5%284.72K

↓5.46%

↓17.23%

Direct

dyfashion.ro

283.63K

6.47%18.36K

93.53%265.27K

↑70.75%

↓34.92%

Direct

born2be.com.ro

247.84K

14.64%36.28K

85.36%211.56K

↓24.47%

↓45.16%

Direct

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Key Insights on Top Apparel & Fashion Websites in Romania on April 2026

As of April 2026, shein.com leads Apparel & Fashion in Romania with 3.06M monthly visits. Its audience skews mobile-first (8.41% desktop / 8.41% mobile), and traffic is down month over month -24.8% and up year over year 114.8%. epantofi.ro holds second with 1.41M visits and a mobile-leaning mix (11.69% desktop / 88.31% mobile), while aboutyou.ro ranks third with 1.13M visits.

Across the leaders, ph5.com is the most mobile-first (100% of visits), whereas stockx.com is the most desktop-reliant (39.99%). Momentum favors bogas.ro in the latest month (2,563.28%), while astratex.ro shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Romania